Published on: March 27, 2015by Kevin Coupe
Let's face it. This is a brand and product introduction that was inevitable.
And if it works, it'll form a connection in the minds of consumers that will be always on their minds.
Music Times reports that "in perhaps the least surprising news of the day, Willie Nelson has shared his plans to launch his own brand of marijuana. Aptly titled Willie's Reserve, the new venture will capture the musician's lifelong passion of the cannabis and hemp culture ... The plan is to have Willie's Reserve be available in stores where marijuana is legal. The singer's strain will be the flagship product with opportunities for other growers to sell their products, as long as they were grown under Willie's standards."
There also seems to be the possibility for a chain of Willie's Reserve stores, which the singer says will be modeled on Whole Foods and have an "anti-Walmart" vibe, offering his own brand of weed as the flagship brand but also other brands that that meet his standards.
However and wherever it plays out, this is just perfect. And reflective of what could turn out to be a broader trend of celebrity pot endorsements ... it was just last November that the family of reggae icon Bob Marley said that they were behind the introduction of a new brand of marijuana products, "Marley Natural," bearing the late singer’s name. Y'think maybe Jack Nicholson is considering the possibilities...?
It's an Eye-Opener.
- KC's View: