retail news in context, analysis with attitude

Bloomberg reports that Amazon is testing "a new service that lets customers instantly order household items like laundry detergent and baby food -- without touching a computer or smartphone.

"The new Amazon Dash Button has an adhesive strip and can be mounted to a washing machine or a kitchen cupboard, or anywhere a customer is likely to notice a certain product is running low. The detergent-deficient user pushes the button, which uses home Wi-Fi networks to alert Amazon to deliver the item, saving the customer a trip to the store -- or even a visit to the Amazon app ... The Dash button is available by invitation only to select Amazon Prime members, with a limit of three buttons per customer. Prime members number in the tens of millions. The company didn’t disclose the size of the Dash button trial."
KC's View:
It wasn't that long ago that Amazon was using the "Dash" moniker to describe a wand that would allow people to reorder via voice recognition or barcode scanning. Sometimes, it seems like they;'re throwing spaghetti against the wall to see what sticks.

To be honest, when I heard this idea, I thought it was an April Fool's joke ... how many of these buttons could one possible install one's house? It seems to me that all this stuff needs to be smart phone enabled, as opposed to creating all these other devices.

On the other hand ... my 20-year-old daughter thinks that this may be the best idea since sliced bread. So we'll see. I tend to give Amazon the benefit of the doubt, just because their powers of innovation seem so superior to mine.

Now, if they start delivering the Dash buttons via drone...I'll know they're on to something.