retail news in context, analysis with attitude

The Seattle Times reports that "Starbucks has revamped the college plan it offers U.S. employees in order to cover full tuition for all four years of college in Arizona State University’s online program. The plan, also underwritten by ASU, previously paid for the last two years of college, while freshmen and sophomores had access to partial scholarships and financial aid."

The story says that "Starbucks, which aims to graduate 25,000 of its employees by 2025, says the program may end up costing it up to $250 million over that period."
KC's View:
Starbucks could have made the decision years ago that it was going to take the lowest common denominator path when it comes to labor. Probably could've saved money. Certainly could've avoided spending $250 million on an education initiative.

But instead, it invests in its employees. Those investments continue. And bear fruit in terms of an engaged employee base that differentiates it from other retailers.

Think about it. McDonald's and Walmart and Domino's and other retailers talk about giving employees a buck an hour here and a buck an hour there. And Starbucks shows how to do it right.