retail news in context, analysis with attitude

• The Wall Street Journal reports that "subscription book service Oyster launched an e-bookstore on Wednesday that will allow consumers to purchase titles on an a la carte basis."

The story notes that "New York-based Oyster, launched in 2013, had previously only offered a $9.95 a month all-you-can-read subscription package that allowed consumers to choose from more than a million titles.

"For the new e-bookstore, Oyster struck deals with the country’s five largest publishers and others, including Houghton Mifflin Harcourt Co. and the Perseus Books Group. Many publishers want to sell their digital titles as widely as possible to lessen their dependence on market leader Inc."
KC's View:
Of course the publishers want/need to find a legitimate competitor to Amazon, which they clearly think has way too much power. Just like Walmart decided to stock Persil, the laundry detergent that it wants to turn into a competitor to Tide, so it can lessen its dependence on Procter & Gamble.

Good luck with that. I'm a big Amazon Kindle user, and it is hard to imagine how any company could lure me away from that ecosystem.