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The Wall Street Journal reports on how companies detect and define food trends, and then develop products that cater to these trends.

An excerpt:

"Food companies and grocers count on us flitting from one eating habit to another to profit from a steady supply of products tailored to new tastes. But forecasting eating habits is tricky. Some new foods or health trends become common parts of daily life, like $4 lattes, while others such as caffeine gum fizzle.

"Predicting which is which—and tracking a trend on the way up and down—have become especially important to big food companies as shoppers turn away from old standbys in favor of food perceived as healthy or premium."

You can read the entire story here.
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