retail news in context, analysis with attitude

Fortune reports that McDonald's has closed 350 stores in the US, China and Japan - in addition to the 350 closings that it already had announced for 2015.

"While those 700 store closings this year represent a fraction of the 32,500 or so restaurants worldwide, they show how aggressive McDonald’s is getting in pruning poorly attended locations that are dragging down its results," the story says.

McDonald's is struggling with a plethora of problems - diminishing consumer enthusiasm for its menu, low ratings for its quality, and a contentious relationship with franchisees that stems from the company's decision to raise wages in its corporate stores.
KC's View:
This is not a matter of McDonald's getting its ducks in a row. It is more like herding cats ... and McDonald's has a lot of work to do.