retail news in context, analysis with attitude

Amazon announced this morning that it is teaming up with JetBlue to bring what it calls "unlimited, on-demand entertainment to airline travel later this year through JetBlue's free high-speed Fly-Fi broadband internet, the industry's fastest complimentary inflight internet service, to create an unmatched entertainment experience in the sky."

The offering, the announcement says, "will enable Fly-Fi for Amazon Prime members to instantly access tens of thousands of movies and TV episodes, including exclusive Amazon Original Series such as Transparent, Mozart in the Jungle and Bosch, at no additional cost to their membership. In addition, all JetBlue customers will be able to rent or purchase hundreds of thousands of titles in the Amazon Instant Video store, including new-release movies and day-after TV programming, over the free broadband internet."
KC's View:
Not necessarily a big deal, but a smart deal ... as Amazon endeavors to expand its ecosystem, even to 30,000 feet.