retail news in context, analysis with attitude

USA Today reports that Matthew Corrin, CEO of fast food chain Freshii - known for fresh salads, quinoa, whole grain wraps and pressed juices - has written a letter to McDonald's CEO Steve Easterbrook suggesting that the burger chain should "put a mini-Freshii unit inside just one McDonald's location -- and watch what happens."

Corrin promises in his letter that if Easterbrook takes him up on his offer, that McDonald's annual sales "will jump 30% and the store's annual profits will jump $250,000." And Corrin says, "I'll assume all the risk to prove my theory that fast food and fresh food can coexist, to the benefit of all."

McDonald's executives have not commented on the challenge.
KC's View:
There are probably all sorts of good reasons not to do this ... but I think McDonald's ought to throw caution to the wind and say, what the hell. Try it. See what happens.

You get points for being willing to experiment. Maybe you find out something about product mix and consumer preferences. And maybe it gives you a sense of direction for a future that seems less certain than it did not that long ago.

Remember what Joel Goodsen (Tom Cruise) says in Risky Business? (Essentially, he says that sometimes you have to throw caution to the wind ... though the phraseology is a lot more colorful.)

Well, originally in the movie the line is said by his friend Miles, who suggests that saying that line and taking that attitude "brings freedom. Freedom brings opportunity, opportunity makes your future."

Damned right. Easterbrook should call Corrin today.