retail news in context, analysis with attitude

The New York Times writes that Target yesterday reported Q1 sales that rose to $17.1 billion, up from $16.7 billion during the same period a year ago, with online sales that were up almost 40 percent, and same-store sales that grew 2.3 percent.

These numbers, the story says, exceeded analysts expectations and create the perception - and perhaps the reality - that Target "might finally be on more solid footing ... Target hopes the results will be the beginning of a turnaround for the company after a period of turmoil that included a huge data breach in 2013 and an unsuccessful expansion into Canada. The company has also had difficulty in the grocery aisle, where it struggled to compete with discount food giants like Walmart."
KC's View:
I find it interesting that Target points to its recent Lily Pulitzer promotion as a high point, with CEO Brian Cornell saying that "things like the Lilly event create the frosting on everything we do." That's remarkable, since the Lilly Pulitzer promotion got Target a lot of lousy publicity, since many of the advertised items ended up being out of stock, creating a social media firestorm.

I guess that means that while it appeared to be a firestorm from the outside, inside the company they were quietly celebrating.