retail news in context, analysis with attitude

Shazam, perhaps best known for its music identification mobile application that allows people to identify and even order music they hear in a variety of locations, said last week that it has developed an app for visual recognition.

The company said that "users with the latest version of Shazam installed on their mobile phones can simply open the app and tap the new camera icon to start the visual experience. Whenever they wave their phone over any item with the Shazam camera logo on it or a QR Code, they’ll instantly get taken to custom mobile experiences including interactive content, special offers, and ability to purchase items or share them with others."

Target is among the companies establishing a partnership with Shazam "to make print and TV ads shoppable through your phone. By Shazaming these images, guests will be able to engage with additional content and shop featured products by linking to target.com."

Shazam says that among the things it brings to the table is a customer base of more than 100 million monthly active users.
KC's View:
I'm a big fan of Shazam. I can't tell you how often I'll hear some song on the radio and will use it to identify the music for later purchase. The idea that Shazam may allow me to do the same thing with things I see sounds positively intoxicating ... and I think it is very smart for Target to be teaming up with the technology.