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The Chicago Tribune reports that PepsiCo will launch a line of 'craft' fountain sodas made with sugar, not high fructose corn syrup, in hopes of recapturing some sales momentum in a consumer environment that seems to be turning away from traditional soft drink brands.

The line, called Stubborn Sodas, reportedly will include flavors like black cherry with tarragon, orange hibiscus, pineapple cream and agave vanilla cream.

According to the story, "The push to develop a market for "craft" sodas comes as Americans have been cutting back on carbonated drinks generally, with people turning to a growing number of teas, waters and other choices in the beverage aisle. Food and beverage executives say people are increasingly buying things they feel are natural or wholesome. The trend has also prompted Coca-Cola to introduce Coke Life, which is sweetened with a mix of sugar and the plant-derived sweetener stevia."
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