retail news in context, analysis with attitude

• Joe Watson, most recently director of produce for Thibodaux, La.-based Rouses Supermarkets, will join the Produce Marketing Association’s (PMA) as vice president of domestic business development, the organization announced yesterday.


• McDonald's has hired two new senior executives - Silvia Lagnado, former global chief marketing officer of Bacardi Limited, has been named to that same role with the fast feeder, while former Obama campaign spokesman and administration press secretary Robert Gibbs has been named global chief communications officer.
KC's View:
I guess these folks have to have jobs after they leave the White House, but I cannot imagine what it must be like moving from the most important office on the planet to doing something like shilling for hamburgers.

I'm also not entirely sure what a guy like Gibbs brings to McDonald's aside from a little star power in his field. You'd think they'd be better off hiring cooks and chefs who could do something about making the food taste like, well, food.