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The Cincinnati Business Courier reports that Kroger is slowly expanding its e-grocery service in Cincinnati - offering its click-and-collect service to customers at its Liberty Township store.

Previously, the system had only been offered to employees as Kroger worked the bugs out.

The Cincinnati Enquirer writes that "Kroger officials did not provide any further details about their future plans for 'click and collect' in Cincinnati. The grocer is known for carefully testing new concepts in limited markets before rolling them out to customers nationwide.

"For the past decade, Kroger has been tinkering with an online ordering home delivery service at its King Soopers division in Denver.

"Kroger acquired the technology in 2014 with its $2.5 billion takeover of North Carolina-based Harris Teeter, which has the e-commerce option available at 150 of its 200 stores in the Southeast."
KC's View:
I know some very smart people in the supermarket industry who cannot fathom why Kroger has moved so slowly when it comes to e-commerce, suggesting that its deliberate approach reduces the risk of mistakes but raises the risk that it will have further to catch up when it finally rolls the thing out.

I suspect that the folks at Kroger think that it makes sense to risk the latter in the interest of strategic decision making. But this is not a game without a time clock, and I hope for its sake that when the rollout comes, it happens swiftly.