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The Washington Post reports that German discounter Lidl "will launch its expansion into the U.S. market from Virginia, creating more than 700 jobs in Arlington and Spotsylvania counties as it establishes an American headquarters and distribution center."

The facility will require an investment of more than $200 million, and is encouraged by some $7 million in incentive grants that have been offered by Gov. Terry McAuliffe.

The Wall Street Journal adds that "the announcement marks a step in what’s fast looking like an arms race between Lidl and Aldi for who can conquer the U.S. discount grocery market. Aldi has a head start, already having 1,400 stores in the country. Analysts have said there is a clear opportunity for discount grocery as, Wal-Mart aside, the U.S. doesn’t have a large national discount-grocery player, with the U.S.’s dollar stores focused more on nonfood items."

Lidl has said it plans to have stores in the US by 2018, but has not been any more specific than that. Yet.
KC's View:
This is an event that, while early in the Lidl invasion process, may prove to be extremely important when the history of this business effort is written. And make no mistake that this is an invasion - just ask the folks in the UK if what Aldi and Lidl have done there has amounted to a full-scale, competition-disrupting, business-devastating invasion that promises only to get worse as time goes on.

I said on Friday when writing about Aldi's US expansion plans that I thought ti ought to scare the crap out of a lot of retailers, and I would reiterate that about Lidl's plans. Except that, as a number of people point out in "Your Views" below, it isn;t just retailers who ought to be worried.

Think the shark in Jaws. Times two.

You folks better have a big enough boat.