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Walmart-owned Sam's Club announced yesterday that it will now offer daily deals to shoppers under the rubric of "Shocking Values," describing the program as featuring "hand-picked, well-known brands at low prices. Shocking Values products are carefully chosen based on members’ interests, top trends and popular items from the company’s most popular shopping categories. Members can expect to see a wide range of products including consumer electronics, accessories and watches, kitchen appliances, apparel, home décor, outdoor/garden and more. These deals are for a limited time with limited quantities."

Members will be able to find the deals online at the Sam's Club website, via mobile application, or via emails sent to people who sign up for notifications.
KC's View:
Wait a minute. Are these even lower prices than the every day low prices usually offered?

This could generate some attention and sales ... but it remains to be seen whether it helps Sam's compete more effectively with the superior and more consistent message delivered by Costco.