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Marketing Daily reports that "Amazon remains the best perceived brand for the first half of 2015, according to YouGov BrandIndex’s mid-year rankings of the 10 best perceived brands of the first half of 2015, along with the 10 brands with the biggest perception gains. The brand was also the highest ranked brand overall for 2014."

Netflix is second ranked, followed by YouTube, Cancer Treatment Centers of America, Subway, Apple, Samsung, Google, Ford, and Lowe's.

YouGov BrandIndex CEO Ted Marzilli tells Marketing Daily that "most of the brands at the top of the list invest heavily in advertising and marketing ... Show this list to your CFO.”
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