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USA Today reports that Texas billionaire and philanthropist Sid Bass has become an investor and partner in Blue Bell Creameries, which had to shut down its factories and recall all of its products after listeria contamination of its ice cream was linked to 10 illnesses.

"We are pleased Sid Bass has made a significant investment with our company," said Paul Kruse, Blue Bell CEO and president, in a prepared statement. "The additional capital will ensure the successful return of our ice cream to the market and our loyal customers."

No details about the size of the investment were disclosed, but the story notes that "Blue Bell is extremely popular in its home state, and Bass and his family have deep ties to Fort Worth."
KC's View:
The key word in the description of Bass in this case is "philanthropist," because I'm simply not convinced that this brand can be saved. The name Blue Bell is forever linked with listeria, the company's feeble efforts to deal with the crisis in its early stages were noteworthy, and those empty spaces have been sitting there for a long time, reminding people of the company's issues.