retail news in context, analysis with attitude

Seeking Alpha has an analysis suggesting that Amazon has the "stickier ecommerce platform," especially when you factor in its Prime program:

"It is quite impressive given that Prime Day was limited to AMZN Prime users rather than all the consumers. The idea of Prime shoppers generating sales that was more than that generated by both Prime and non-Prime shoppers on Black Friday is simply mind boggling and it really highlights the stickiness and the adoption of the Prime ecosystem. The combination of cloud service, online video and two-day shipping already offer the consumers significant value-add, and I believe that AMZN will continue to expand Prime services similar to that of Apple adding services such as Music and potentially web TV to strengthen its ecosystem."
KC's View: