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The San Francisco Chronicle reports that the American Beverage Association (ABA) is suing the city of San Francisco over new regulations there that mandate warning labels on advertising for sugar-sweetened beverages.

The labels are to read: “WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes and tooth decay.” The city's Board of Supervisors also banned the advertising of such products on city property, and funded a public service campaign that warns of the health risks associated with the consumption of sugary drinks.

The ABA lawsuit accuses the city of abridging its First Amendment right to freedom of speech.

BevNet writes that the ABA has been fighting the anti-sugary beverage battle on a number of fronts.

"Last November, San Francisco voters failed to pass a measure that would institute a 2-cent-per-ounce tax on sodas and other sugary beverages. Nearby voters in Berkeley, Calif., however, passed landmark legislation to become the first city in the country to impose a tax on soda. Seventy-five percent of Alameda County voters voted in favor of the tax.

"Meanwhile, lawmakers in Alabama are set to meet next month to discuss a statewide tax increase on soda as the state looks to close a shortfall in its 2016 budget of $200 million. The proposed soda tax would go a long way towards doing so; officials have said it would raise $182 million."
KC's View:
The larger, more immutable problem may be that the ABA will increasingly find itself defending a category that more and more consumers are turning away from, and that they find indefensible.