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The Phoenix Business Journal reports that fast feeder Wendy's in launching a beta test of its mobile app in Phoenix this month, saying that "users can place an order through the app and turn on the mobile device’s Bluetooth. The restaurant then is alerted when the customer is within range, and the order can be fresh and ready for the customer."

For a limited time, Wendy's is offering a free Frosty to customers who download and use the mobile app.

Early results suggest that users will save about 30 seconds in the drive-through, and as much as five minutes in-store.

The intention is to also test the app in Austin and Portland, the story says.
KC's View:
This sounds suspiciously like the Starbucks mobile app, and I say that as a compliment. I've said here before that I think the Starbucks app, especially as it becomes more robust and allows for remote ordering, is a terrific piece of behavior-altering engineering ... and more companies should be thinking about how to offer something similar.