retail news in context, analysis with attitude

Internet Retailer reports that "market research firm eMarketer projects e-commerce sales will eclipse $3.5 trillion within the next five years. The web will account for 7.3% of global retail sales this year, growing to 12.4% by 2019, eMarketer says."

The story goes on to say that the research "projects consumers worldwide will spend $1.672 trillion online this year. That figure represents 7.3% of overall global retail sales, which are expected to be $22.822 trillion this year. By 2019, eMarketer Inc. projects online purchases will more than double to $3.551 trillion, or 12.4% of total retail sales of $28.550 trillion, as more people come online around the world."

However ... it is worth noting the New York Times story about a Pew Research Center study saying that that the number of Americans who do not use the Internet is 15 percent of the population ... a percentage likely to get smaller because it is largely predicated on age:

"Those Americans who remain offline, Pew found, do so for a number of reasons: the cost of buying a computer and paying a broadband or cellphone bill, the perceived relevance of Internet content or even the physical ability to use devices. The elderly, for example, face the dual barriers of making less money and having difficulty reading computer text, typing on keyboards and manipulating touch screens."
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