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TechCrunch reports that Amazon has made changes to elements of its Prime program that allowed members "to share their shipping benefits. The changes are designed to limit the ability for customers to share Amazon Prime subscriptions with those who are not actually members of their immediate family." Now, Amazon will only allow Prime members to share benefits with one non-family adult.

The benefits include free, two-day shipping, Prime Instant Video streaming, access to Kindle Owners’ Lending Library, Prime Early Access and Prime Exclusive deals.
KC's View:
This is the kind of stuff I think we're probably going to see more of from Amazon, as it tries to figure out a nip here and a tuck there can improve its profitability. This alone won't make an enormous difference, but little things do tend to add up ... and could, I suppose, help Amazon be more price competitive against the likes of Walmart and Jet.

The only question is when and if Amazon crosses the line and starts cutting things that impact consumer loyalty.