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Internet Retailer reports on a new survey by BizRate Insights saying that "More than half of consumers who intend to buy but then abandon their carts say they would be lured to complete their purchase with a discount of up to 20% ... Nearly six in 10 'True Cart Abandoners' (59%) say they would complete their purchase if they could get a discount of up to 20%, and 20% of consumers surveyed said they would be more likely to buy the items in their cart if they receive notice of a sale."

While technical issues and out-of-stocks often prevent consumers from completing a sale, the survey suggests that in other cases, consumers may just be waiting to buy later, and would be encouraged to do so if offered an additional discount. And for whatever reason, the survey says that consumers are most receptive to those new inducements after 6 pm.
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