retail news in context, analysis with attitude

Internet Retailer reports that according to new US Commerce Department figures, Americans spend $83.86 billion online in the second quarter quarter - representing 7.2 percent of all retail spending during the period.

The total also was up 14.1 percent from the same period a year earlier, the story says, with the e-commerce increases accounting for "nearly all the gains in retail sales in the past year."
KC's View:
Which explains in part why Amazon, despite all the current criticisms of its workplace practices, will continue to grow and expand.

Here's the thing. If you are in the bricks-and-mortar business, the continued growth of the e-commerce segment illustrates why you have to figure out how to be relevant to a consumer class that is changing and evolving and responding to different prompts than in the past. I'd argue that you almost have to have an oar in these waters ... but if you don't, you'd better figure out how to appeal to that shopper and get them into the store when they have so many other options.