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Bidness Etc reports that Amazon "will roll out restaurant deliveries as an option on its one-hour delivery service, Amazon Prime ... The service is free of charge and represents the e-commerce giant's latest push into an overcrowded market for food delivery, recognized for its narrow profit margins.

"The delivery service will give Prime members access to several menus from listed restaurants, and will allow them to place orders on the app."

While the service is only being rolled out in Seattle at the moment, expectations are that Amazon soon will bring it to New York.

Bidness Etc writes that Amazon "has also highlighted the importance of its restaurant partners, with a service that lets them tap Amazon’s “best” customers. It offers details of customers who pay $99 a year for Amazon Prime, and keeps their payment information in Amazon Wallet up to date.

"Upon launch, the company will partner with dozens of local restaurants on a revenue-sharing basis. These restaurants include Wild Ginger, Cactus, Marination Station, Wild Ginger, Re:public, Ten Mercer, Café Yumm, and Mamnoon, among others. According to Amazon, the restaurants were chosen after a Prime Now quality screening process, which prefers quality of locations over number of customers."
KC's View:
The ecosystem expansion continues, as Amazon looks to gobble up as much business as it can.