business news in context, analysis with attitude

by Kevin Coupe

Advertising Age reports that comedian Steve Rannazzisi has lost his gig as the commercial spokesman for Buffalo Wild Wings.

The reason: Rannazzisi admitted this week that he fabricated a story about being in New York City's World Trade Center and narrowly escaping after the terrorist attacks of 9-11. It didn't take long for the company to part company with the comedian, saying that "upon careful review, we have decided to discontinue airing our current television commercials featuring Steve Rannazzisi."

Which means that you can add Rannazzisi's name to the list of people who have lost gigs because it was discovered that the truth of their lives was at variance with the stories they'd been telling. On that list are names like Bill Cosby, Jared Fogle, and Brian Williams.

As Shakespeare once wrote, "At the length truth will out."

Or, in more modern terms: Transparency wins.

It is an Eye-Opener.
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