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The New York Times has a story about a Greenwich Village coffee shop called Fair Folks & a Goat, where to get a cup of coffee, you have to be a member: "$25 a month gets you unlimited coffees, teas, lattes, espressos and lemonades."

According to the story, "Its members come and go, but have included an emergency-room doctor who moonlights as a trapeze instructor, a Chinese scholar translating Allen Ginsberg into Mandarin and a 74-year-old psychotherapist who invited members to her house two doors down for a cross-generational chat. There are also lots of regulars — Apple clerks, N.Y.U. students (the law school seems to be well represented) and a bevy of start-up programmers." Its membership averages about 1,000 a month.
KC's View:
Now, Fair Folks & a Goat sells more than coffee - it also sells art, clothes, home design pieces, and beer and wine, and you don't have to be a member to buy that stuff.

But I've always been a fan of the subscriber model ... I think that it is a great way to engender loyalty, create tighter relationships with customers, and actually take consumers out of the marketplace when it comes to specific products or services.