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The Portland Business Journal reports that New Seasons Markets has announced plans for two new stores in California, "a 30,000-square-foot Silicon Valley store in Sunnyvale, Calif., in late 2016 or early 2017 and a 35,000-square-foot Bay Area location in Emeryville in 2017."

New Seasons currently operates 17 stores n Oregon, Washington and California, and the story notes that "New Seasons opened its first California store in San Jose earlier this year. That store was a rebrand of a New Leaf Community Markets grocery store, an eight-store company that New Seasons purchased in November 2013. The company also plans to open its latest Portland store on Southeast Woodstock Boulevard on Oct. 21, and its first Seattle area store should open later this fall as well."

“We plan to add one to two stores annually in each state we serve, partnering with farmers and producers to build long-term relationships and bring our customers the best in the region,” says Wendy Collie, New Seasons' president/CEO, in a prepared statement.
KC's View:
New Seasons is one of my favorite retailers, and not just because it comes from my soon-to-be adopted hometown. I've always liked the stores' local focus, and I think there are a lot of smart people working there; I had a chance to see the company's newest store that opened in Portland last summer, and I thought it was a definite winner.

In the past, I've expressed just a wee bit of concern about New Seasons' ability to scale up fast enough and effectively enough to support this kind of growth without losing its edge in existing units. But I do know that they've brought in good people from much larger chains who know how to expand, and Collie herself is a Starbucks veteran ... while she doesn't have to put a New Seasons on every corner, she does know how to scale up an operation both efficiently and effectively.

So, this will be an expansion that I will watch with great interest. Unlike actual Portland natives, I don;t really have a problem with local companies that make good and expand outside the home market ... though, to be clear, that may be an issue to some longtime and core customers.