retail news in context, analysis with attitude

The Cincinnati Business Courier reports that as Kroger expands its click-and-collect e-grocery service to a fifth market - Nashville - it also has formalized the band name it will use for the service: ClickList.

"That’s a name it has informally used from time to time in recent months, but Kevin Dougherty, Kroger’s group vice president of digital and Vitacost, said Tuesday at the company’s investor conference in New York that Kroger officially launched the brand name this week," the story says.

The Courier goes on to report that "Dougherty wouldn’t say where Kroger will expand next. It has identified stores where it would like to add the service and it has added some that don’t fit the profile of stores where it's expected to perform well. It’s doing that, Dougherty said, to test the service in other markets and see if it can make it a success in locations that don’t appear primed for it."
KC's View:
The implication seems to be that Kroger is gaining momentum in its rollout process, and that it won't be long before it offers ClickList to a wide swath of its customer base.

It occurs to me that this is going to provide us with an interesting contrast. Walmart has said that in part because of its investment in e-commerce, profits are going to take a hit for three years. Let's see what kind of hit to profits that Kroger's investment causes.

I'm betting it won't have the same kind of effect.