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The NPD Group is out with a new study saying that "quick and convenient food from c-stores and supermarkets has incrementally added customers to the fast food/foodservice market ... Further, the number of fast food purchases made at retail outlets per customer in the March 2015 through June 2015 period is over six visits higher than those made to QSRs in an average 4-week period."

According to the story, "The majority of consumers are using multiple channels, retail outlets and QSRs, when purchasing prepared meals and snacks. Less than one-quarter of QSR customers are going only to a traditional QSR outlet in a four-week period.  Most QSR customers are using all available retail channels to meet their quick service meal requirements. Those who are exclusive traditional QSR customers are more likely to dine in at the restaurant than customers who use multiple channels for quick service."

“Consumers use QSRs, convenience, and grocery stores interchangeably for fast food, particularly when they find the same quality and variety,” says Bonnie Riggs, NPD restaurant industry analyst. “The lines between retail foodservice and QSRs are blurring for consumers, and these channel s are competing for visits from consumers looking for a quick meal or snack.” 
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