retail news in context, analysis with attitude

Fortune reports that "Starbucks isn’t just giving away free coffee for Veterans Day—it’s giving away free college tuition too. The coffee chain announced on Monday that its employees who are current or former members of the U.S. Armed Forces will now have access to an additional free college tuition benefit that they can extend to a spouse or child."

Starbucks employees already have access to the company's free tuition program, which allows them to get a bachelor's degree online at Arizona State University; more than 4,000 employees are using the program, the company says.

The story notes that "the expansion of Starbucks’ free tuition benefit comes just a few days after shares took a beating when the company revealed that its higher employee costs—while reducing worker turnover and improving customer service—were eating into profits."
KC's View:
Now, if only Starbucks had decided to provide this benefit via a card that said, "Merry Christmas," it probably could've avoided a lot of problems...