retail news in context, analysis with attitude

...with brief, occasional, italicized and sometimes gratuitous commentary…

• Rite Aid said yesterday that it has begun selling genetic testing kits manufactured by a company called Harmonyx, described as a "self-administered oral swab test (that) will help patients determine the effectiveness of their prescription medication based on their genetic makeup. Currently, Rite Aid is offering genetic testing for three classes of medications including those used to manage cardiac conditions, cholesterol and attention deficit hyperactivity disorder. Rite Aid pharmacists are available to help patients and physicians determine if a particular test is medically appropriate."

I just find all this stuff to be fascinating, the degree to which technology is going to be able to influence what we consume - from food to pharmaceuticals - and how they affect us. We're just scratching the surface...
KC's View: