retail news in context, analysis with attitude

Business Insider reports that "McDonald's is installing digital menu boards at restaurants nationwide that will make food recommendations based on the weather," essentially promoting heartier foods when it cold and blustery and lighter foods when it is hot. The menu boards also are keyed to time of day in terms of what meals to promote (though these days breakfast is always on the McDonald's menu).

The company says that the menu boards should be installed in all of its US stores by the end of 2016; tests, the company says, have proven that the boards lead to higher sales.
KC's View:
I'm still trying to wrap my head around the idea of McDonald's serving "heartier fare" ... though I'm pretty sure I know what they mean.