Published on: November 19, 2015
This commentary is available as both text and video; enjoy both or either ... they are similar, but not exactly the same. To see past FaceTime commentaries, go to the MNB Channel on YouTube.
Hi, Kevin Coupe here, and this is FaceTime with the Content Guy.
I was reading a piece the other day about how the "disintermediated media world is characterized by consumer choice which facilitates consumer control over the media they wish to use."
Which is sort of the argument I make all the time about retail. Retail is at a different stage in the shift, but it is all happening ... there are more products out there are more ways to get them, which means that consumers increasingly have all the control. Retailers and manufacturers that don't accept this ... embrace it, even ... run the risk of growing irrelevance.
Which in business, is the wrong kind of growing.
In reading about the disintermediated media world, there was another observation that intrigued me ... that as media content becomes available in more places, traditional methods of measuring success become outmoded. In a lot of ways, we're headed on a path where things like traditional ratings measurements and traditional advertising support may not mean very much.
I wonder if there is a corollary for traditional retailers. There always have been traditional measurements for how businesses evaluate themselves, and one of the things that always has frustrated traditional retailers about Amazon is the fact that they seemed to ignore so many of them ... while its appeal to customers only increased.
In business, that's the right kind of growing.
And I guess I find myself thinking of businesses have to start rethinking the whole notion of measurement. Not saying that sales and profit and return on investment are not important ... but maybe they just need to be looked at and calculated differently.
Call me crazy...
I think it is important, even as we get older, to maintain a sense of wonder about the world. I maintain a healthy level of skepticism and even cynicism, but I also am continually amazed by the strides and innovations that I read about, and report on, virtually every day.
Those days tend to pile up. Today happens to be the 14th anniversary of the first day that I sat down to write MNB, knowing that a hundred or so friends of mine might read it, and hopefully like it. Today ... some 14 years and something like 10 million words later, we have a subscription base of more than 33,000 ... and it has turned into what I like to think is a community of people where we like to share ideas and challenge each other about really important issues like the beer and wine preferences, the travesty of the designated hitter, morality and ethics, and who was a better captain, Kirk or Picard. (Personally, I'm big on Sisko.)
Mostly, today, I want to say thank you ... to the great sponsors who have supported me, and to you, for showing up every day, for all the emails, and for keeping me out of trouble and occasionally helping me get into trouble, for all these years.
I am occasionally asked how long I'm going to do this ... and to be honest, I've given it some thought. I'm not making any commitments, but I'm thinking that 25 years is a nice round number. Which means I have another 11 years to go.
Because I cannot imagine giving this up ... because it is the most professional fun I've ever had.
That's what is on my mind this Thursday morning ... and as always, I want to hear what is on your mind.
- KC's View: