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• The San Jose Mercury News reports that Facebook "is partnering with 37 U.S. nonprofits to test an improved donate button and a new fundraiser tool.

"With 1.5 billion users on Facebook and social media use on the rise, nonprofits don't want to miss out on what could become a popular place to contribute down the road as more people complete tasks on their smartphones."

The story goes on: "More than 150 million people globally are connected to a cause on Facebook and the world's most popular social network has seen that even small amounts can translate into big bucks for charities, especially when people make snap decisions. In 2014, millions of people -- encouraged by celebrities -- uploaded videos of themselves dumping buckets of ice on their heads, fueling a viral social media campaign that helped raise more than $100 million for The ALS Association in the fight against the neurological disease amyotrophic lateral sclerosis. This year, Facebook raised $15.5 million for Nepal earthquake relief after displaying a donate button at the top of users' News Feeds."
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