retail news in context, analysis with attitude

CNN reports that Swedish retailer IKEA - which specializes in giant stores selling all manner of furniture and furnishings - is "testing a variety of smaller stores in the United Kingdom, Spain and Norway to find out if customers will happily order home furnishings and inexpensive art online, and then collect their shopping from a smaller store."

The test stores are just one-tenth the size of a regular IKEA store.
KC's View:
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