retail news in context, analysis with attitude

The Washington Post this morning is reporting that Walmart plans to start its online Cyber Monday promotion one day early, with an "online deals bonanza at 8:00 p.m. Eastern Time on Nov. 29, a move that is noteworthy because of what it reveals about how quickly our digital shopping habits are changing."

The Post writes that "Fernando Madeira, chief executive of Walmart.com, said in an interview that the company is adapting its sale to better meet the needs of the growing swath of shoppers who have near-constant Web access thanks to their smartphones ... Madeira said Wal-Mart has noticed that in recent years, searches for Cyber Monday deals on their app and Web site start to pick up Sunday evening, with many shoppers staying up until the midnight to pounce early. The earlier start time is meant to cater to these shoppers."

According to the story, while Cyber Monday is expected to be the biggest online shopping day of the season, "Thanksgiving and Black Friday are expected to show stronger growth in online sales this year, a forecast that reflects some of the same cultural shifts that led Wal-Mart to move the start time of its Cyber Monday sale."
KC's View:
Seems to me that one of the realities of the new omnichannel retailing environment is that traditional boundaries and lines are going to fall ... there will be no separation between Black Friday and Cyber Monday in terms of how consumers think. I suspect marketers will continue to promote these things for their own purposes, simply because it helps them create silos and categories in which they are more comfortable working. But I think they are foolish to think that they can bring order to a situation in which consumer impulses rule.