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The Associated Press reports that the Global Energy Balance Network (GEBN), a nonprofit organization focusing on how to battle the obesity crisis, has closed its doors just weeks after it was disclosed that funding by Coca-Cola appeared to dictate its position that more exercise, as opposed to cutting back on sugary drinks is the best way to combat obesity.

According to the story, the organization "said on its website Monday night that it is 'discontinuing operations due to resource limitations.' The decision was effective immediately."

The AP story goes on: "The Global Energy Balance Network, led by a professor at the University of Colorado School of Medicine, came under fire in August after the New York Times reported on the group’s funding by Coke. In September, in an effort to be more transparent about its contributions, Coca-Cola disclosed it had spent almost $120 million to fund scientific research and health and fitness programs in the U.S. since 2010.

"On Nov. 6, the University of Colorado said it was returning a $1 million donation from the company because of the distraction it was creating."
KC's View:
This was just a colossal screw up at all levels. This is certainly not the kind of company that Coke wants to be perceived to be, or wants to be. And the so-called scientists who were willing to say anything for money probably would've been happy to sell their approbation services to tobacco companies not so many years ago.

Coke has some work to do, and the first step is acknowledging that it made a mistake and has a problem. It's done that ... but there is a lot more work to do.