retail news in context, analysis with attitude

The Daytona Beach News-Journal reports that Publix plans to expand its delivery service to the Daytona Beach, Florida, area as of December 16.

The service is via Shipt, described as an "Uber-like delivery service" that has expanded to several states and allows customers to order from Publix via its own website. According to the story, "Since introducing its service in Tampa three months ago, Shipt has quickly expanded to include service throughout much of Florida. For now, it only allows customers in the Sunshine State to order goods from Publix stores ... The application is free to download, but the company charges customers a membership fee of either $99 a year or $14 a month. After signing up, orders of more than $35 are not charged beyond the subscription price. Orders of $35 or less are subject to an additional delivery fee of $7."
KC's View:
Just another piece of a rapidly-expanding e-infrastructure that is gaining momentum and acceptance.