retail news in context, analysis with attitude

The Wall Street Journal reports that Amazon "plans to roll out thousands of branded semi-trucks to help shuttle inventory between its facilities, an effort to take more control of its shipping processes."

The initiative is described as "partly a marketing effort — the trucks will be seen by customers as they move about — as well as a move towards greater efficiency in stocking its dozens of warehouses."
KC's View:
I guess it isn't just drones ... Amazon also wants to own a far more mundane mode of transport. It wants to take as much responsibility for the so-called last mile as possible ... whether it is in the air or on the ground.