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Amazon announced this morning that it has added 4,000 SKUs to the list of items available for one-hour delivery as part of its Prime Now service - including groceries, beer, wine and spirits from the Eataly gourmet food store that will be delivered in Manhattan.

The company is describing the expansion of Prime Now options as a "procrastinator's dream," saying it is designed to be be able to deliver in just one hour gift products that include toys, wrapping paper, and flat screen televisions.

Prime Now, the company says, "is offered exclusively to Amazon Prime members in Atlanta, Austin, Baltimore, Chicago, Dallas, Houston, Indianapolis, Las Vegas, Los Angeles, Manhattan, Miami, Minneapolis, Nashville, Orange County, Phoenix, Portland, Sacramento, San Antonio, San Francisco, San Jose, San Diego, Seattle and Richmond. In select cities, in addition to the products offered by Amazon, the service also includes deliveries from local restaurants and stores. Through Prime Now, one-hour delivery is $7.99 and two-hour delivery is free."
KC's View:
I haven't used Prime Now because I don't have access to it. But I absolutely believe that as Amazon expands the network of consumers and retailers that use it, it is going to become a major contributing factor to the company's success. I just think that it is one of those things that people didn't realize they wanted or needed until they had access to it ... and then, once they got it, they wonder how they lived without it.