retail news in context, analysis with attitude

The Orange County Register reports that the bankruptcy court overseeing Fresh & Easy's affairs has approved the sale of six of its now-closed California stores to the Grocery Outlet discount chain.

The stores are in Orange, Rosemead, Long Beach, Downey, Whittier and Sunnyvale.

The Register writes that "Grocery Outlet, which had previously operated stores in Buena Park and Fountain Valley, returned to Orange County last week with the opening of a new location in Costa Mesa. That store is a former Fresh & Easy. Chain officials say former Fresh & Easy spaces are the right fit for the brand. The growing chain will open another store in Westminster this week, and La Habra will be next. Those locations also are former Fresh & Easy markets.

"The Emeryville-based discounter has 235 stores in six states and plans to add 30 stores in Orange and Los Angeles counties by the end of 2017."
KC's View:
First, for what I think is a strong analysis of the Grocery Outlet model, let me refer you to Michael Sansolo's column from earlier this week, which you can read here.

This is just another development in the growing influence of the discount business ... as companies like Grocery Outlet, Aldi, Save-A-Lot, and, soon, Lidl, start to exert enormous influence on the US grocery marketplace.