retail news in context, analysis with attitude

24/& Wall Street reports on a new comScore study saying that "Amazon sites had 189.8 million unique visits in October across desktop, tablets and mobile devices. That makes it the fourth most visited family of sites in America. Wal-Mart's total was less than half of that at 88.3 million.

And the Washington Post reports on a new CNBC poll in which "consumers were asked how often they search for products or check prices on Amazon when they shop online. Some 24 percent of online shoppers said 'always,' and another 25 percent said 'most of the time.'  That means Amazon has managed to lure some 49 percent of online shoppers to consistently consider their site.  (And still another 26 percent said they “sometimes” search Amazon.)"

These results, the story says, underscore "the enormous challenge that traditional retailers face as they try to pull down more online sales.  They have to win the minds of a shopper who is habitually — almost on autopilot, really — going to Amazon.  And so while chains such as Walmart and Target are spending billions of dollars to create websites that are more attractive and easier to use, and are overhauling their supply chains to offer speedier and more reliable shipping, all those innovations simply won’t matter if they can’t get shoppers to reflexively think of them in the same way shoppers already think of Amazon."
KC's View:
I think it is fair to say that at least in our house, we're doing holiday shopping both online and in bricks-and-mortar stores ... but I'm pretty sure that virtually every online purchase has been made on Amazon.