retail news in context, analysis with attitude

by Kevin Coupe

Here's an Eye-Opening piece of advertising ... and it was done on spec.

An MNB user passed it along to me with a note that it was done by a couple of film students who had an idea for an ad for Johnnie Walker scotch in line with its "Keep Walking" campaign.

It is an extraordinary piece of work, I think ... and it doesn't even matter that before the commercial was done, Johnnie Walker adopted a campaign with a new theme.

I'm not going to tell you anything more about it, except to say that it illustrates the importance sometimes of moving beyond the usual suspects when looking for insights, illumination and a little enlightenment. New people and fresh eyes can bring something new to the party ... and this Eye-Opening commercial is a great example.

Enjoy.

KC's View: