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Amazon yesterday put out a press release noting that more than 23 million items were ordered globally ob Cyber Monday alone from its Amazon Marketplace service, which offers third parties the ability to sell their products on its website.

This represented a better than 40 percent increase over the number of items ordered on Cyber Monday in 2014.

Cyber Monday is the name given to the Monday after Thanksgiving, which traditionally has been a high-traffic day for online sales before Christmas; it follows Black Friday, which is the traditional day-after-Thanksgiving leaping off point for holiday sales in bricks-and-mortar stores.

While Amazon, as per its habit, was cagey about some specific numbers, it also revealed that is Fulfillment by Amazon (FBA) service - which provides shipping services for these third party retailers - delivered more than 1 billion items worldwide in 2015, and that "Amazon sellers from more than 100 different countries around the world fulfilled orders to customers in 185 countries."
KC's View:
Even as Amazon becomes more ubiquitous and dominant, the power of its Marketplace - which offers so many different products from so many different sources - remains a not-so-secret and extremely potent weapon. At least for the time being, this is a major differentiator between it and its competition, and contributes to the highly satisfying ecosystem that it is creating, nurturing, and growing.