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The Seattle Times reports that Amazon is adding restaurant meal delivery to its Prime Now service in San Diego, following similar launches in Austin, Baltimore, Los Angeles, Portland and Seattle.

According to the story, "The restaurant service falls within Amazon’s tradition of adding perks to its $99-a-year Prime membership. That steps up pressure on competitors ranging from Netflix, which has a video-streaming service that rivals the one that comes with Prime, to Peach, a Seattle-based lunch-delivery start-up founded by Amazon veterans.

"The restaurant delivery service remains free, for now, Amazon says. The company promises to bring the food within an hour, and it says that so far it’s delivery times average 39 minutes."
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