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• If you want to compete in the e-commerce space with the biggest and best companies, it seems that you have to be willing to spend real money on digital marketing in order to acquire customers and encourage them to spend more money on your products and services.

That's the message of a new study from Internet Retailer, which says that some large and familiar companies "upped their collective spending" on digital marketing - including Amazon, which in 2015 spent more than $3.5 billion in this area, up 24 percent from the previous year.

Two companies increased their spending by more than 40 percent in 2015 - Wayfair, a home decor site, and 1-800-Flowers. Netflix spent a comparatively paltry $208 million, compared to Amazon, which represented a roughly five percent increase.
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