retail news in context, analysis with attitude

Fortune reports on a poll concluding that "most consumers feel they lack control over personal information on their phones, are suspicious of attempts to use it for marketing appeals, and many think the problem is getting worse, a survey in major countries of the world has found ... The survey found 75% of consumers did not trust even well-known marketing brands to take care of their data, with many of those, 55%, saying their trust had been eroded in recent years."

The poll was conducted in Brazil, Britain, China, France, Germany, India, South Korea and the US.

"When asked about their willingness to share more personal data such as location and or interactions, just 14%, on average, said they were willing to do so," the story says. " Across the countries surveyed, 30%, on average were unwilling to share any personal information at all, the study found."
KC's View:
I continue to believe that the privacy and national security debate - as framed by Apple's disagreement with the federal government - is going to animate many political discussions in coming months. I think people in general are willing to give up certain things because of self-interest, but there is a Big Brother quality to the federal government's arguments about forcing Apple to create technology that will allow it to hack into multiple phones that some will find disquieting.