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• Grocery delivery service Instacart said this week that it is now delivering alcohol in the Boston market by partnering with a liquor store called Vinodivino, describing it as "a natural vertical for us to be in."

According to the Boston Globe, "The delivery service will be joining a market space that local alcohol delivery companies like Drizly, Buttery, and Drync already occupy. Boston will become the sixth city where Instacart has rolled out alcohol delivery; customers in Chicago, Los Angeles, Austin, San Francisco, and Miami can already get booze delivered using the app."

The story notes that Vinodivino is not prevented from working with other delivery apps, and will launch with Drizly in the near future.
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