retail news in context, analysis with attitude

We reported earlier this week on how UK retailer Tesco has stopped selling croissants in their traditional curved shape, and now is only selling a straight version that it says will easier for Brits to spread jam on."

That decision created a lot of social media buzz, and now The New Yorker has weighed in with an excellent piece that puts the so-called controversy into context, drawing inspiration from the likes of Umberto Eco and PG Wodehouse and suggesting that how the decision by an English company reflects a broader British antipathy towards France.

The story is very clever, extremely well-written (as one expects from The New Yorker), and can be read here.
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